San Francisco, CA (PRWEB) July 25, 2008 -- bCODE, a leading global provider of one-to-one mobile marketing solutions has teamed up with Valassis Interactive, the interactive arm of Valassis, one of the nation's leading media and marketing services companies (NYSE: VCI), to deliver a mobile-based loyalty program for the IKEA Seattle store.
Customers of the IKEA Seattle store can join the "IKEA Mobile" mobile loyalty program by simply sending a pre-selected keyword via text message to a shortcode (e.g. 12345). Members of the IKEA Mobile program receive personalized offers via SMS text messages to their mobile devices. These offers are then redeemed at the store using bCODE's innovate self-service mobile scanners.
Delivering offers via regular SMS text messages means that more than 98% of the population with a mobile device can instantly benefit from these personalized offers. Unlike other mobile marketing programs that require special software downloads, carrier subscription services, or special phones, bCODES simply work on virtually any device. The secure nature of scanned bCODE's means that high-value offers can be sent to program members increasing the overall attractiveness and value of the program.Source links retracted as no longer working.