Friday, July 25, 2008

Note to Fellow IKEA-philes

Hot off the PR News wire:
San Francisco, CA (PRWEB) July 25, 2008 -- bCODE, a leading global provider of one-to-one mobile marketing solutions has teamed up with Valassis Interactive, the interactive arm of Valassis, one of the nation's leading media and marketing services companies (NYSE: VCI), to deliver a mobile-based loyalty program for the IKEA Seattle store.
Customers of the IKEA Seattle store can join the "IKEA Mobile" mobile loyalty program by simply sending a pre-selected keyword via text message to a shortcode (e.g. 12345). Members of the IKEA Mobile program receive personalized offers via SMS text messages to their mobile devices. These offers are then redeemed at the store using bCODE's innovate self-service mobile scanners.
Delivering offers via regular SMS text messages means that more than 98% of the population with a mobile device can instantly benefit from these personalized offers. Unlike other mobile marketing programs that require special software downloads, carrier subscription services, or special phones, bCODES simply work on virtually any device. The secure nature of scanned bCODE's means that high-value offers can be sent to program members increasing the overall attractiveness and value of the program.
Source links retracted as no longer working.

Time for Comprehensive Public Transportation

From the Seattle Times:
Sound Transit is putting a $17.9 billion rail and bus plan on the November ballot, in hopes that voters overlook this year's economic slowdown and think long-term.
More than two-thirds of the money would be spent to build 34 miles of light-rail extensions, reaching the Overlake Transit Center near Microsoft in 2021, and Lynnwood and north Federal Way by 2023.
Late next year, light-rail service begins from downtown Seattle to Seattle-Tacoma International Airport; a north line to Capitol Hill and Husky Stadium is already scheduled for completion in 2016.
Dear Fellow Seattleites,

With the cost of gasoline on the rise and with some analysts projecting that $5.00 per gallon gas may just be over the horizon, it is time for the citizens of the Puget Sound to take public transit seriously. Yes... It's expensive. Yes... Roadway and infrastructure construction can take a long time and put your blood in a boil due to congestion. However, the sad truth is that our current roads cannot support the population growth in the region.

We have two options... Pave over the last remaining green spaces in our cities and build a new bridge across Lake Washington... or... invest in public transportation. I can tell you which option I prefer: As a life long resident of the Puget Sound region, I choose comprehensive public transportation.

An investment today will help us to preserve the natural beauty of the Puget Sound -- which is what makes living here so enjoyable -- and -- just as important -- help us to retain our sanity.

Educate yourself about the proposal by clicking here!

Yours Truly,

SEABlogger